At Technology New  we are passionate about web technology.  We use it every day and more so at our Ohio website design  firm. 

Technology is changing and evolving at such a fast rate these days.  Oh my, have things changed since I started toying around with the web a few years ago.  When I started web design technology was new and just coming onto the stage. In fact, back then our vocabulary did not even includes words like “Twitter” and “Facebook. Kinda weird as I think about it.  Just the other day we lost our Internet connection due to an outage. I did not know what to do with myself! The outage lasted one entire day. These days we just can’t live without the web.   How dependent we have become!   What is fun to see is how technology is merging together to create even more creative and useful technology. Now connect your email marketing to you social media tools. Now technology that all used to stand on there own are being brought or connected to bring exciting technology that is new and beneficial to those who use them. It will really be exciting to see where we go from here and what tools we will have to be more productive business owners and web designers. 

Yes, there is a point to this post! Sorry for the long intro. In this article we want to walk you through some reasons you should seriously consider social media technology and new marketing strategies using this technology.  While some would question the value of such a strategy and to an extent we would agree with some of the criticisms, but we are not ready to throw the baby out the the bath water just yet. There are some great reasons to look to this technology as a new marketing approach and why we think you will be missing the boat if you neglect this technology. If this technology is new to you hopefully this article will shed some light for you. It is worth your time looking into. So here are our list of reasons.

1. It is free

Three words that should bring delight to your hearts! We all like free. Anyone who advertises knows that it is not a cheap endeavor. Here is an opportunity is get some advertising for free.   Facebook, Twitter, LinkedIn, Myspace, and many others are free. All it takes is just a few minutes of your time. Who can pass up free!

2. Really fast results

Optimizing your website for the search engines to find you and rank you well takes a very long time. It can take months. Social media provides an instant way to get your brand in front of thousands of people.  Think about the friends you already have on Facebook. That right there is a good starting place. When we signed up for Twitter and made our first couple of Tweets we got followers. Now with Google indexing Tweets in real time that adds even more power.

3. Will bring you more inbound links

As you begin to expand out across all the social media websites you will begin to see more and more links pointing back to your website. These are called “inbound links” and the search engines love seeing these. What this tells the search engines is that your website is popular and relevant. The more inbound links the more relevant your website is and the better the search engines will rank you. We all want to be ranked well. This is how people find us.

4. Choices abound

Options abound!  More and more social media websites pop up everyday. And so many of them are really good and should be utilized.  While the technology is new the sites and options are growing like wildfire. Bookmarking websites, news sites, networking sites, and many others. There are even niche websites out there that may fit right into your product or service offering. 

5. Time is the name of the game

Just like with anything that is new it takes time to get used to. Don’t try to do too much at once. Choose one or two and get to know those really well and then move on to maybe a couple more once you have a handle on things.  Each social media option will be a little different than the one before. Stay with it though because overall these website are not very hard to figure out and you will be up and running in no time at all. It takes time and effort and you will need to stay devoted to it. But it is worth it.

6. The time commitment is not like you think

More and more these social media websites are becoming more connected. This means that you can post your content on one and it will automatically post to the others. This is a huge time saver. You really don’t need to spend hours each day at this. Just a few minute each day will go a very long way in helping you get the word out about your company or organization.

7. Social is now and the future

Social media technology, while fairly new, is not something to shake your head at. It is growing rapidly. It is the new form of advertising and it is here to stay and grow. If you ignore it you could be loosing out on a lot of free advertising potential. Don’t miss what this technology can and will bring to your marketing success.